We spoke to Crowther at the close of the trade body’s Nutrition and Health Industry Summit in Shanghai to gauge his top take-aways from the event.
Watch the video to hear him discuss why regulations remain the most pressing concern for the industry as the authorities continue to introduce and amend laws.
He also assesses how sports nutrition has the potential to become a hot topic, especially under a more favourable rules regime, as interest in physical activity and gym membership grows.
The challenges being faced by the industry are also put under the spotlight, with Crowther discussing the latest state of play with personal shoppers, and around innovation and collaboration.
Take a look at the video to find out more.