Analysts say the rising market share of emerging economies like India, China and Thailand, coupled with increasing health and wellness consciousness among consumers in these countries, are propelling market growth.
While store-based retailing is currently dominating the market scene due to a favourable investment climate in emerging nations, it is the online retailing distribution channel which is expected to exhibit a higher growth rate in the coming years.
In terms of products, meal replacement bars are currently in high demand, but it is expected that slimming teas, nutritional drinks, weight loss supplements and other over-the-counter products will gain ground over the next eight years.