That's the view of Cyndy Au, regional director for Regulatory and Scientific Affairs at DuPont Nutrition and associate fellow at the Institute of Asian Consumer Insights.
Au delivered a keynote presentation at our first Probiota Asia summit (held in Singapore last month) before giving a recap of her main points in this video.
Watch the video to see her reveal Asia's top three fastest-growing markets for probiotics up to 2020.
She also discusses which food sectors are ripe for probiotic functional food development, and gives her tips on winning over health-conscious millennial consumers.
Watch the video to find out more.