GNC Holdings said in a press release that the partnership will allow Rapid Nutrition to sell and distribute GNC products through retail outlet expansion, e-commerce, “and other potential distribution channels throughout Australia.”
According to market research firm Euromonitor, Australia’s consumer health market was approximately $3.1 billion in 2017.
The partnership also allows Rapid Nutrition, a company that manufactures and distributes supplements worldwide with offices in the UK and Australia, to distribute its own branded products through GNC’s global network.
"We are pleased to partner with one of the leading distributors of health and wellness products in Australia and believe this partnership will fuel our entry and expansion into the large Australian market," said Ken Martindale, chief executive officer of GNC.
"Rapid Nutrition has an established presence in Australia and shares our commitment to advanced, high-quality products and ingredients."