We caught up with the company's vice president of sales and marketing Simon Seward to find out more about the product that impressed our independent panel of judges.
Take a look at the video to see Simon discuss the company's ambitions for the APAC market, the categories he believes offer opportunities for success, and the benefits of the firm's Icelandic heritage.
Astalif is 100% natural, sourced from Haematococcus pluvialis microalgae.
The firm states it is a valuable ingredient for dietary supplements, with applications for brain health, eye health, healthy ageing, cardiovascular health, muscle endurance / recovery, and skin health.