Brand New: Blackmores' leadership changes, new Indian start-ups, and Aussie innovations
Effervescent expansion: Aussie brand VÖOST targets male consumers with sports nutrition launch
Australian brand VÖOST is planning 'aggressive growth' in its home market, as well further expansion into the APAC region, with its new range of effervescent tablets for sports nutrition.
Its latest move has been to sign Australian Football League star Dustin Martin as a spokesman under a three-year partnership, to coincide with its upcoming line of men's sports nutrition tablets.
In addition to its existing effervescent vitamins and mineral tablets, VÖOST carries an isotonic sports 'fast hydration' product in two flavours.
India focus: Local baby food brand seeking to fill organic gap in home market
Indian brand Mimmo Organics is enjoying e-commerce success with its organic baby food business in India, and will continue to focus on further domestic market growth before venturing overseas.
Founder Priyanka Shetty Sridhar told NutraIngredients-Asia that the year-old company has been seeing steady sales growth, with monthly figures at around US$11,500 (₹800,000) and an annual turnover of US$431,290 (₹30,000,000).
"Currently, the brand's highest online sales come through Amazon India, followed by FirstCry.com (an online children's store). However, we plan to direct most of our sales to our new website, which we will launch by the end of March."
Blackmores leadership update: Marcus Blackmore to take over as interim CEO
Marcus Blackmore will take over as interim CEO at Australian vitamin giant Blackmores from April 1, following Richard Henfrey's surprise decision to step down.
Henfrey decided to leave his position last month after a year-and-a-half in the role, and will formally step down on March 29.
Marcus Blackmore is the son of company founder Maurice Blackmore. He first joined the business when he was just 18 years old, and has served on its board since 1973, including as executive chairman until 2017.
Bone, joint and women's health, and diabetes: Indian supplement start-up TruHealthy seeks to address 'lifestyle diseases'
Mumbai-based dietary supplement start-up TruHealthy is embarking on an aggressive plan to expand its product offerings that address lifestyle diseases.
Its 10 new products seek to improve bone and joint health, manage blood sugar levels, and address infertility, as well as the lack of iron and calcium in women, and will be made available in India next month.
The products were launched during the Conference on the Platform of Emerging Opportunities In Nutraceuticals (EON), which was attended by prominent industry players.
Drink to dental heath: Aussie functional beverage brand targeting further APAC growth with prebiotic product
Australian functional beverage brand Swirlit is eyeing overseas expansion with a product marketed as a nutritious alternative to sugary drinks that also boasts oral health benefits.
A tea-based beverage that also contains prebiotics, Swirlit has the 'added benefit' of being able to replace the caustic mouthwashes people often use. In addition, it contains xylitol instead of sugar, as well as a proprietary blend of vitamins and minerals.
Founder Angie Lang, a qualified dental surgeon, came up with the concept of Swirlit after noticing a prevalent problem among her patients.
