Global push: Thai firm Jamulogy hopping on functional beverage trend to expose Indonesian jamu worldwide
Thai firm Jamulogy is seeking to popularise the traditional South East Asian herbal formulation ‘jamu’ by making them into functional beverages.
‘Jamu’ is heavy on the use of various herbs and spices native to the region, such as tamarind, turmeric, ginger, lemongrass and cloves.
Over the past six months, Jamulogy has expanded to four countries, online and offline: Singapore, Hong Kong, Australia and the US, selling bottled ‘jamu’ to hotels and gourmet supermarkets.
Shattering stereotypes: How APAC supplement brands are wowing with packaging design, quality and sustainability
APAC supplement brands are bringing new packaging innovations to the market to stand out from its competitors, with China’s Wonderlab, Australia’s VÖOST Vitamins as prime examples.
A good packaging also serves to protect and preserve the stability of the product contents within the stated shelf-life, offers ease of convenience, and is environmentally friendly.
In this edition of VitamINSIGHTS, we will shine the spotlight on brands that are breaking the barriers and stereotypes of how dietary supplements should be packed and presented for enhanced attractiveness, convenience, and protection.
Singapore food innovation drive: New facility aims to encourage 400 new products by 2026
Singapore has opened a new shared foodtech facility that aims to develop 400 new products by 2026.
The plant is not restricted to Singapore-registered companies and open to partnerships to drive food innovations and supply.
One of the partners is Foodbowl New Zealand - a government-supported, pilot-scale food processing facility in South Auckland.
Innovation in tradition: Singapore bird’s nest firm introduces sachet form to capture millennials, Gen-Zs
The Asia Bird’s Nest Corporation has launched a ready-to-drink lifestyle superfood formulated with edible bird’s nest extract, six-year-old Red Korean ginseng and Aronia berry.
The Singapore firm has put a spin on how edible bird’s nest is usually consumed through this new product known as Wellnest.
The product is packed into 10ml foil sachets in boxes of 30. Conventionally, edible bird’s nest products are sold in fragile and bulky or single-serve glass jars or have to be double-boiled at home.
Ready to roar: Malaysia’s tiger milk mushroom maker targets overseas growth amid domestic popularity
Malaysia is seeing strong demand for tiger milk mushroom – an ingredient that has been used as a traditional herbal remedy for immune and respiratory health.
Local tiger milk mushroom supplier Nexus Wise pointed out that the ingredient, alongside vitamin C, cordyceps are trending in the country due to the pandemic.
So far, the company has worked with several local brands such as Bio-Rich in launching products containing tiger milk mushroom and colostrum, immunoglobulin G etc.
