Brand new: Singapore postbiotic innovation, Australian coffee launch and Korea sachet expansion revealed

Singapore-postbiotic-innovation-Australian-coffee-launch-and-Korea-sachet-expansion-in-brands-round-up.jpg

This round-up looks at how brands from Singapore and Australia have formulated postbiotic supplements and coffee, as well as how a South Korean vitamin sachet brand is planning to expand its presence in South East Asia.

Pre, pro, and postbiotics: Singapore researcher formulates local strains for human, pet, agricultural use  

Singapore firm Biomiii Pte Ltd has launched its very first human supplement consisting the three ‘biotics’, namely pre-, pro-, and postbiotics, which the firm believes is a potent product for correcting gut dysbiosis and improving health.

The firm is co-founded by Dr Chia Tet-Fatt, a research scientist specialising in molecular genetics.

Dr Chia is also the creator of the Miiiome Technology, which allows prebiotics, probiotics, and postbiotics to be made into supplements and food for human, pets, and agricultural use.       

Immunity coffee: Australian firm creates postbiotic blend in Nespresso-compatible capsules and instant powder  

Queensland-based Coffee Roasters Australia has developed a postbiotic coffee blend that is designed to benefit the immune system.

The coffee blend is currently available in capsules compatible with the Nespresso machine and instant freeze-dried powder.

It consists of four heat-killed postbiotics, including Lacticaseibacillus paracasei, Lactobacillus plantarum, Bifidobacterium, and Lactobacillus rhamnosus.

US infant formula shortage: FDA approves two products from Australia’s The a2 Milk Company

Two products made from Australian and New Zealand-listed The a2 Milk Company (The a2MC) have been granted entry into the US market under an expedited process, the US FDA announced.

The are 1) a2 Platinum Infant Formula Stage 1 (0-6 months) and 2) a2 Platinum Follow-on Formula Stage 2 (6-12 months).

This is the first time the FDA has updated the list of companies and products that could enter the US market via the expedite enforcement discretion policy since July.

Liquid goal: Korean vitamin sachet brand eyes expansion into South East Asia  

South Korean firm SuperNaturals is eyeing expansion in the tropical South East Asia region with its range of vitamin liquid sachet products.

The products, branded Vita Drops, could be consumed after diluting the liquid vitamin into a cup of 500ml water.

At the moment, the company is exporting its products to Singapore and Thailand for online sale, and there are plans to enter the Malaysian market.

Lack of competition? Japanese firm finds opportunities in overseas hair growth supplement market

Japanese firm Toei Shinyaku is introducing its hair growth supplement – a category which it deems as a less competitive category – in overseas markets including South East Asia.

The company specialises in health supplements containing King Agaricus Brasiliensis KA21 as the active ingredient.

Two years ago, the firm also won the NutraIngredients-Asia Award 2020 Product of the Year (Botanical) with its product King Agaricus 100.