Brand new: Amway’s longevity and gut health focus, NYO3's krill oil strategy and more
Amway expands Nutrilite range with longevity, health span, gut microbiome solutions - WATCH
Amway is paying more attention to longevity, health span, and gut microbiome as it expands the range of products and solutions for its flagship brand Nutrilite.
The brand celebrates its 90th year anniversary this year and has been looking at how it could tap on its phytonutrient expertise more deeply into gut health and longevity.
Speaking with NutraIngredients-Asia, Asha Gupta, regional president, Asia and chief strategy and corporate development officer at Amway, said that the company would be introducing a “gut primer” and cellular health product into Asia-Pacific.
'Beyond single ingredients': NYO3 to launch multipurpose krill oil products for women and joint health
Norwegian krill oil brand NYO3 is launching a series of multipurpose krill oil products targeted at women and sports users in China.
This is on the back of rising consumer understanding beyond the use of fish oil when it comes to improving omega-3 levels.
The brand is expecting to launch a krill oil supplement formulated with collagen and hyaluronic acid for eye health among women, said John Bao, head of NYO3 in Asia-Pacific
China’s GanoHerb looks to capture white spaces for ganoderma products in Middle East
Chinese firm GanoHerb has identified untapped opportunities in the Middle Eastern market, where awareness and availability of ganoderma products are relatively scant.
In China, GanoHerb runs more than 100 retail shops while partnering with drug stores such as Tong Ren Tang to stock its products. The brand is also available on e-commerce platforms like Tmall and JD.com.
With the halal certification, the company hopes to expand into the Middle East, especially into the areas of reishi coffee and tea.
Singapore’s Pétale Tea catches onto self-care trend with wellness tea range
Singapore-based tea company Pétale Tea is capitalising on the booming self-care trend by creating a range of Wellness Teas targeting areas including sleep and beauty-from-within.
In January, it released the Wellness Teas range based on demand from its HoReCa customers from cafes and restaurants.
“It seems that a lot of consumers are looking for non-caffeinated tea, as well as things that are ‘good for hair and skin.’ We saw a gap in this area and decided to create non-caffeinated floral tea blends that offer a natural and enjoyable way to support well-being,” said founder Rosemary Kwa.
Less is more: New HK brand debuts with six-in-one liver health formulation and more
Infinite Future, a new health supplement brand from Hong Kong, has debuted with a six-in-one liver health product and five other products based on the concept of “less is more”.
The products were showcased at Healthplex Expo 2024 held in Shanghai between June 19 and 21.
Stanley Sun, chairman of Infinite Future, said that the idea was to help consumers achieve their supplementation needs through a single product, instead of having to take multiple products.
