South Korea’s FromBIO banks on wide-ranging product formats, celebrity branding to expand footprint in SEA
South Korean firm FromBIO is planning to grow in South East Asia (SEA) by introducing health functional foods in various formats, as well as tapping on endorsement from famous Korean celebrities.
Aside from liquid vial and tablet that is wildly popular in the domestic market, the company has also developed formats such as melting film strip, gummies, and the usual powder, liquid, tablet, and capsules.
Within SEA, the company is seeing for instance, great potential in Thailand, with actor Kim Soo-hyun from the Netflix series ‘Queen of Tears’ its ambassador.
Patching in: Tonik launches transdermal vitamin, botanical patches across Asia, with new SKUs underway
Tonik is launching its transdermal patches formulated with homeopathic recipes for sleep and stress relief into more Asian markets.
Early next year, it will introduce its transdermal patches into China, following its soft launch in Hong Kong’s Tmall, Taobao, and offline channels.
The company has seen about 300 per cent month-on-month sales growth for its transdermal patches since launching it last November.
South Korea’s Dong-A Pharma targets SEA markets with kids, beauty supplement range
Dong-A Pharmaceutical is now looking to grow its exports markets, focusing on kids and beauty-from-within supplements in South East Asia.
The company has been focusing on the Korean domestic market for the past 92 years and is looking to expand overseas.
For a start, it will hopes to introduce its legacy kids supplement brand MiniMax and three-year-old beauty-from-within brand ILO which has recently seen good market response in Japan.
Smart innovation: Why Swisse is boosting ‘melting’ tablets range for younger consumers
Swisse Wellness is expanding its orally disintegrating tablets range to appeal to the younger demographic.
Three orally disintegrating tablets SKUs were added to its Smart Melt series recently, following the debut of its first such product Stress Relief Smart Melt last August.
The company said that the inspiration for orally disintegrating tablets came from a 2022 consumer study commissioned by the company, which found that 44 per cent of consumers aged 18 to 35 were interested in taking vitamin tablets that dissolve in the tongue.
“A to Z clean vitamins”: VOOST former boss’ new venture aims to transform powder supplements
Thomas Sibel, co-founder of effervescent tablet vitamin brand VOOST sold to P&G in 2021, has set out to transform the supplements sector through his new venture Nordia Vitamins – a clean label vitamin brand focusing on powders.
Sold via Chemist Warehouse in Australia, the products keep excipients to a minimum by doing away with flavourings and bulking agents commonly used in tablets.
While clean-label supplements is still a relatively new concept in Australia, Sibel hopes to tap on the first-mover advantage in capturing market shares.
