Brand new: JSHealth, Berocca, a2 Milk in the spotlight

Find out the latest happenings in APAC's health and nutrition brands.
Find out the latest happenings in APAC's health and nutrition brands. (Getty Images)

See new developments from health and nutrition brands across Asia-Pacific, including Australian brand JSHealth’s brick-and-mortar retail debut in the Asian market, Berocca’s recent new product development concepts, and how a2 Milk plans to grow in China’s senior nutrition market.

JSHealth makes Asia debut in Singapore via Watsons deal

JSHealth has made its Asian brick-and-mortar retail debut through its launch in Watsons Singapore in the last week of November.

The company, founded by certified nutritionist Jessica Sepel in 2018, specialises in beauty-from-within supplements.

It has since made strides in various overseas markets, including launching in the US and UK.

Edible sun care: Cell Fusion C hops on trend of K-beauty brands expanding into supplements

Korean skin care brand Cell Fusion C has hopped on the trend of beauty-from-within supplements with the launch of “edible sun care” products.

The brand, founded in 2001, specialises in post-treatment skin care and sun care products.

It launched its first health functional foods products – a jelly and powder type product targeted at skin damage caused by ultraviolet rays.

‘Owning the zone’: Berocca explores mental, emotional energy NPD in Australia

Berocca is speeding up localised product innovation, with its new launches in Australia – ready-to-drink (RTD) canned energy drinks, effervescent tablets for hydration as key examples.

Known as Berocca Go, the RTD canned energy drink is meant to expand the use of Berocca to outdoors and on-the-go scenarios.

The hydration effervescent tablets, sold as Berocca Hydrate, are also designed to support consumers who regularly take part in outdoor activities.

a2 Milk taps on senior nutrition in a move to maximise China’s market potential

The a2 Milk Company is exploring the senior nutrition market in China as it seeks to expand its revenue beyond infant nutrition.

David Bortolussi, CEO and managing director, said the company planned to launch China label versions of its existing fortified adult milk powder products.

So far, the firm has launched products for supporting immune, bone, joint, and muscle health.

Coffee with lactoferrin: MAD Foods, TurtleTree to launch new range in mid-2025

Singapore-headquartered MAD Foods is partnering TurtleTree in developing a line of functional oat milk coffee containing lactoferrin.

The new products are expected to be launched in mid-2025.

While the lactoferrin-enhanced RTD coffee will not be making any health claims, the benefits of the ingredient will be listed on the front of the cans.