Amway’s Nutrilite banks on regenerative agriculture and farming partnerships to meet “ever-increasing” consumer demand
Amway said it has been focusing on regenerative agriculture to maintain a “steady provision” of botanicals for its supplement brand Nutrilite.
According to the company, regenerative agriculture refers to farming that restores soil and ecosystem health, addresses inequity, and leaves the land, waters, and climate in better shape for future generations.
This was in response to climate change and its side effects of heat stress on plants.
Shiseido to launch beauty-from-within ampoule drinks in Japan, China from April 2024
Japan’s beauty giant Shiseido had launched a beauty-from-within supplements in ampoule drinks format both locally and in China in April this year.
These products were an extension to its existing beauty-from-within brand INRYU.
Carol Zhou, senior VP, China Business Innovations and Investments, said that beauty-from-within was a “key strategic area” for the company.
Beyond NMN: New longevity supplement brand makes its debut in Singapore
Singapore start-up Elivity has debuted with a range of longevity supplement products, with aims of moving Asia’s understanding of the category beyond the use of nicotinamide mononucleotide (NMN).
The products are designed to target the “12 Hallmarks of Ageing”, including genomic instability, cellular senescence, chronic inflammation, and dysbiosis etc.
One of its products, Cell Rejuvenation, for example, targets cellular autophagy or cellular degradation with its use of 10mg spermidine per capsule.
Melrose Health’s new longevity-focused supplements seek to address decreasing health span, increasing chronic disease incidence in Australia
Australia’s Melrose Health was another company that made its entry into the longevity health space this year with a range of products targeting cellular repair, senescence, metabolism, cognitive function, and inflammation etc.
CEO Nathan Cheong said that longevity as a concept was gaining tremendous amount of attention in Australia, due to the ageing population and growing incidence of chronic disease.
Launched under the brand name Future Lab, one of the products, Berberine Complex claims to regulate metabolism and energy balance via the activation of the enzyme adenosine monophosphate-activated protein kinase (AMPK).
Sleep benefits: Nestle China’s new milk powder for adult contains mulberry leaf extract, tryptophan
Nestle had launched a milk powder for supporting sleep quality among adults in China earlier in March this year.
The product contains five key nutrients, including tryptophan sourced from whey protein concentrate, mulberry leaf extract, magnesium, zinc, and is rich in protein.
The blend was clinically shown to significantly reduce the time to fall asleep by about 15 per cent in the intervention group as compared to the control group.
‘The right moment’: Unilever’s Liquid I.V. capitalising on China’s thriving electrolyte drinks sector
Unilever debuted its hydration brand Liquid I.V. into China in January this year on the back of a rapidly growing electrolyte beverage sector.
According to Seb Zhang, Unilever Health and Wellbeing general manager China, the brand seeks to fill in the white spaces in China by targeting everyday usage occasions instead of high intensity sweating moments alone.
Liquid I.V.‘s electrolyte powder is made using the Cellular Transport Technology, which is said to provide faster hydration than consuming water alone, while restoring electrolyte imbalances occurring from sports and travelling.
Amway expands Nutrilite range with longevity, health span, gut microbiome solutions - WATCH
Like Elivity and Melrose Health, Amway had similarly invested in the area of longevity and health span through new product development on its supplement brand Nutrilite.
Asha Gupta, regional president, Asia and chief strategy and corporate development officer at Amway, told NutraIngredients-Asia in the video series Behind The Big Story that the firm would tap phytonutrients in supporting gut health, longevity, and health span.
One of its new products was a “GI primer” that could be fitted into the daily breakfast routine.
How Haleon will meet innovation goals: Deep human understanding, trusted science, partnerships key – WATCH
Haleon said it was banking on a deep understanding of human biology, trusted science and key partnerships with researchers, start-ups and suppliers in achieving new breakthroughs in nutraceuticals innovation.
Franck Riot, chief R&D officer, also said in NutraIngredients-Asia‘s monthly video series Behind The Big Story that the company would focus on healthy ageing, mobility, immunity, cognitive and women’s health as part of its strategies.
In the process, the company would build on strategic partnerships in delivering these solutions, such as working with researchers, ingredient suppliers, to start-ups.
Growth Asia Summit 2024 ‘big bets’: Amway highlights preventive health, plant protein and community building as key strategic focus areas
Amway would be focusing its resources on key areas such as gut health and anti-ageing, which it said were categories poised for growth.
Asha Gupta, regional president, Asia and chief strategy and corporate development officer, pointed out the above in this year’s Growth Asia Summit organised by NutraIngredients-Asia and FoodNavigator-Asia.
She added that there was also much chatter on health and wellbeing on the internet and social media, with these topics ranking high on search engines.
Danone CEO: China’s business ‘extremely strong’ with infant, medical nutrition sales growing
Danone’s CEO says that its business in China has been “extremely strong” in FY23 with growth propelled by its specialised nutrition portfolio, which consists of infant and medical nutrition products.
The company’s full year sales for FY23 was up seven per cent to €27.6bn (US$29.9bn), while margin was up 40 basis points from the year before to 12.6 per cent.
The company’s specialised nutrition business in China largely consists of its infant and medical nutrition products, and this was one of the categories that had performed well.
