Joint health is a key concern for middle-aged consumers. Collagen peptides are gaining recognition as a joint health ingredient. While Asian consumers are very familiar with collagen peptides for their skin health benefits, their joint health potential are a market opportunity to explore.
Key learning points:
- Unique clinical evidence: intake of SOLUGEL® collagen peptides reduces joint pain among active middle-aged adults
- Collagen trends in Asia
- Scientific landscape of collagen peptides in joint health
- New collagen products and applications capitalizing on joint health
