Population ageing has led to consumers' increasing search for natural products with a range of benefits. Physta, a premium Tongkat Ali extract supplied by Biotropics, is backed by 17 clinical studies for a range of benefits for healthy ageing. With more than 10 years of experience, we offer solutions for the formulation of new products containing Physta that are specific to your needs and markets. Case studies on issues with standardization and adulteration are also deliberated on in this paper.