China focus: New launches from Nestle, Danone, and analysis of the health foods market

Net zero ambitions: Nestle launches China’s first carbon-neutral toddler formula​​

Nestle has launched China’s first carbon-neutral product, a stage three formula for toddlers said to be sourced from Switzerland-based farms that do not use herbicides and growth hormones.

Known as Organic NAN 3, the tin lid and scoop of the product is also said to be made using plant-based materials.

Each tin, which comes in 800g, is said to offset 14.2kg of carbon emission.

Triple tipples: Danone’s three latest healthy ageing powder drinks in China launched on Tmall, Douyin​​

Danone has launched a set of three healthy ageing nutritional products in China via online channels Tmall and Douyin – the China version of TikTok.

The three products are meant to be taken at three different times of the day, namely 1) a probiotics fibre powder drink for gut and immune health at 7am, 2) a multi protein powder drink for mobility at 2pm, and 3) an evening powder drink for sleep and brain health at 9pm.

Sold under the name ‘Ganmai’ （敢迈）which means daring to take a step out, the product line “advocates the spirit of taking challenge and accepting new things”, ​according to the firm.

Chinese mega brand Yili to detail dairy’s crucial role in boosting healthy ageing in China and SEA – Growth Asia Summit​

Chinese mega brand Yili to detail dairy’s crucial role in boosting healthy ageing in China and SEA – Growth Asia Summit

The assistant president of Yili will be revealing how functional dairy can play a crucial role in boosting healthy ageing in China and South East Asia at our forthcoming Growth Asia Summit in Singapore.

The three day event will take place at the iconic Marina Bay Sands venue from 11-13 October​.

China health foods registration: Strengthening immunity, reducing blood lipids, and antioxidising took top spots ​

Health foods that claimed to strengthen the immunity, reduce blood lipids, and act as an antioxidant were the top three categories that were successfully granted the ‘blue-hat’ status in China during the first six months of this year.

In total, 134 health foods have managed to gain the ‘blue-hat’ status in the six months of this year, according to a new report by Hangzhou-based regulatory consultancy CIRS.

Of which, the topmost common health claim made by the approved products was ‘strengthening immunity’ – which was made by 51 products.

China’s health foods filing: Only two overseas firms received approval in first seven months of 2022 – new data​

Australia’s Healthy Care and Canada’s Jamieson Laboratories were the few overseas firms to receive China’s health foods filing approval in the first seven months of 2022, according to a new report.

Between January 1 to July 5, China’s regulator State Administration for Market Regulation (SAMR) had approved a total of 1,483 health foods filing applications. Of which, only two went to imported products.

The two products were 1) a multivitamins and mineral tablet from Jamieson Laboratories and 2) Healthy Care’s zinc and vitamin C chewable tablet which comes in strawberry flavour.