Trend tracker: Insights from Lonza, Haleon, Tummy Buddies

More younger consumers in APAC seeking out joint supplements to meet active lifestyle needs, prevent future woes – Lonza ​ ​

Younger consumers are increasingly looking for joint health supplements to address their active lifestyle needs and concerns about future problems, says Lonza.

Three in four APAC consumers aged between 25 and 42 have expressed a desire to improve their bone and joint health.

Worldwide, 81 per cent of the younger adults are concerned about potential future joint pain and discomfort, while 70 per cent are worried about reduced mobility, which Lonza says are opportunities for creating novel solutions.

China sees greater shifts in multivitamin spending from pharmacies to e-commerce​ ​

There is a trend among China consumers to purchase multivitamins in e-commerce than in pharmacies, according to Haleon.

The company said during its Q3 results that the preference for e-commerce has led to “some weakness”​ in the pharmacy channel.

E-commerce now brings in about 30 per cent of the company’s revenues in China, up 13 per cent yoy in terms of organic growth.

Healthier horizons: Sugar reduction and allergen aversion amongst major APAC demands in functional beverage sector​ ​

Demands for reduced sugar, label transparency, and avoiding allergens are becoming more common among APAC consumers purchasing functional beverages.

Australia is an example with growing demands for sugar reduction due to concerns around childhood obesity, said synbiotics flavoured drinks start-up Tummy Buddies.

The company also produces dairy-free and lactose-free products in view of lactose allergies and intolerances.  

Gut health in Asia: An AI perspective on key trends that brands should take note of​  ​

There is no slowdown in the interest around gut health especially among Asia's ageing population, and is a top wellness trend that brands in food and wellness can tap into.

This is according to marketing experts at Bangkok-based Bibliosexual, which came to the conclusion after using its AI-based market research platforms to study more than 80 wellness issues.

Gut health is seeing a re-emergence, as consumers are now more aware of how it could impact other aspects of life, including immune and mental health.

Australian supplements data part 2: Women’s health continues to reign supreme, mood product soar for domestic market sales​

Women’s health continues to be the biggest category for sales in Australia’s vitamins and dietary supplements sector, while products for mood and relaxation have seen explosive growth in the past year

This is based on a new Industry Snapshot​ published by trade body Complementary Medicines Australia.

The Australian complementary medicines industry has experienced steady growth in recent years, with annual revenue reaching AUD$6.2 bn (US$4.2bn) in 2024.