Powerade grew an impressive 12% in Australia over the last year. As a result, Coca-Cola Europacific Partners is ramping up production capabilities for the sports drink with its largest ever investment in Australian manufacturing.
Thai-based natural energy drink brand En-Theories has highlighted the paradox between a rising demand for better-for-you beverage options and consumer aversion towards the term ‘energy drinks’ as a major challenge for healthier, more natural alternatives...
Thai natural energy drink brand Hippo Energy Drink has revealed that sugar reduction in beverages is not a major priority for most consumers in the Cambodia, Laos, Myanmar and Vietnam (CLMV) markets despite an ongoing trend for this in the rest of the...
The Food Safety and Standards Authority of India (FSSAI) is clamping down on e-commerce websites selling “health drinks”, as there are currently no regulations set in place for such products.
Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...
With some energy drinks known for containing high sugar and caffeine content, companies are increasingly seeking to formulate healthier options by using botanicals and low glycemic index (GI) carbohydrates.
The redefinition of postbiotics, Taiwan animal test ban on anti-fatigue health claims, and new fish oil standards in Thailand are some of the topics covered in this regulatory round-up.
New Zealand supermarket chain Countdown has banned the sale of energy drinks to under 16s, with its 180 outlets requiring young customers to present their ID when seeking to make purchases.
'Dorinku-zai', a type of tonic drink in Japan, is facing a dwindling market as more consumers, especially the younger generation, are opting for energy drinks.
Crunching data from a web-based survey, researchers at the University of Waterloo reported a link between energy drink consumption and adverse health effects, but the Canadian Beverage Association said the study design's 'broad conclusions'...
