South Korea’s health functional food brand Jung Kwan Jang recently launched its flagship ginseng products in major health and beauty stores in Malaysia, which has been identified as one of the firm’s key markets in ASEAN.
Korea Ginseng Corporation (KGC)-owned brand Cheong Kwan Jang is actively expanding its red ginseng snacks line-up to target young consumers amid a thriving retro craze.
Korea Ginseng Corp has opened a new R&D centre in a major push to establish itself as the world’s biggest herbal health company, while strategies such as diversification of product categories and formats are in motion to fuel its bold ambitions.
Korea Ginseng Corp (KGC) continues to top the country’s health functional foods sales chart, while Korea Yakult has been pushed out of the top five, according to new data.
Korea Ginseng Corporation (KGC) is banking on innovations surrounding condition-specific ginseng supplements, packaging design, and dosage formats for success in the United States.